homeAbout ASICS


ASICS is a Japanese manufacturer of sports gear, and is particularly renowned for its running shoes, featuring the unique GEL cushioning technology.


The ASICS UK web site was built by ASICS Europe B.V. in Hoofddorp, the Netherlands, and ASICS UK Ltd. in Warrington, UK., with significant contributions from the following agencies:

  • AnalogFolk in London, for strategic consultancy
  • AQ in Tokyo for web design and usability
  • The Plant in Tokyo for technical development

This site is hosted by ASICS Europe, and it runs with fine software: to Merb, with love from ASICS.